Leaf McDonalds

Mcdonald leafsPOOR SPELLING IS RIFE.

Things are getting worse. A walk around the city is always marred by signs and notices containing spelling errors and apostrophe abuse.

Bad education may explain hand-written errors, but we have always maintained that if a poster or notice is produced on a computer (irrespective of company size), it is not terribly difficult, nor too much to ask, to run a spell-check program.

When it comes to van livery, shop signage, and mass-produced marketing and advertising campaigns, then it is, we think, even more important to check and double check the work, especially if you are selling a service that claims to provide attention to detail. This site is full of examples where this has not happened.

With all this in mind, imagine getting it wrong on a grand scale — a large franchise’s make-over for all it’s branches. Something rolled-out across the country.

Imagine a place that attracts children, families, and which is trying to educate in its very décor.  This is happening with McDonalds.

Click on the image above to enlarge.

Looking at a pillar in a local restaurant, it is clear that McDonalds are trying to educate customers about their ingredients and philosophy. Note how they spell LEAVES.

Yes, they have a spelling mistake — “leafs”.

This fact was brought to my attention by a school child (aged about 7) who mentioned it to her mother.

Things are getting worse indeed.

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Latest Computer Equipment?

[Picture of Picture Framer's Poster]I WAS AMUSED BY THIS POSTER FOR A PICTURE FRAMER.

According to the poster (click on image to enlarge), they have the latest computer equipment — which, unfortunately, they did not use in the creation of this poster.

It would have been so easy to use a spell-checker, but no.  They seem to have proof-read to some extent, because someone noticed that they got the telephone number wrong, “0142” instead of “0141”, this has been corrected by sticking on a “1” over the “2” on the glass covering the poster.

Look how they managed to spell “International” with just one “a”.

Once again, it begs the question, if they cannot pay attention to detail on their poster, what is their work going to be like? They want to work on your Limited Edition Prints and expensive work by International Artists — would you really trust them if they cannot get their own telephone number right?

Selling Ourselves

English Tourist Board approved London Ad 2008

TO SEE OURSELVES AS OTHERS SEE US…

This is how the Capital of the UK is being sold abroad just now. The worldwide advertising shows a shirtless, jean-wearing, white skinhead male, urinating into a china teacup. He has the St George’s Cross painted on his back, tattoos and he has pulled down his red trouser supports (braces or suspenders).

Now, apart from wondering what this means, what makes the tourist board believe that this image will generate a rush of tourists to London?

I am sorry to pee on their parade for I really do think that this ad will make people stay away! Mind you tea made with London’s hard water does take a bit like recycled sewage!

At the end of the day, though, things are getting worse when this sort of thing is acceptable as representing our country, history and culture. I personally find it offensive simply because it is gratuitous; there is really no need for anyone to be engaged in toilet activities on billboards – are they taking the piss?

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