Attention to Detail Missing

[Picture of van liverly]I WAS AMAZED TO SPOT A VAN WITH A SPELLING ERROR IN ITS LIVERY.

Ironically, the misspelled word was “Improvement”.

 

They managed to omit the letter “e”, to give “Improvment”

 

[Picture of van livery - close up]

This is quite an interesting van, there is an unnatural gap between the “I” and “mprovment”, and the phone number has a symbol that looks like a seven upside down – perhaps a four?

Attention to detail is everything if you do work, and if you want to get work from your advertising/ marketing (i.e. your van), the very least you could do would be to proof-read or spell-check the content. People may forgive the missing apostrophe, but an illegible phone number can be costly, and the inability to check the spelling of the most important and most prominent word is a sure-fire way to not get work.

 

 

Cheap Drink

[Picture of a bottle of Oasis]I NOTICED THE FOLLOWING ON A BOTTLE OF OASIS.

I’LL GO WITH
ANYTHING

[Picture in close up of Oasis bottle phrase]

Does it? Does it really?  I am not so sure a whisky and Oasis would be nice. I’m not convinced that Oasis would be a nice accompaniment to a fancy meal in a three-Michelin-Star restaurant.

Things are getting worse when claims like this can be blatantly made in broad daylight.  It is an outrage!

Proffessional!

[Poster misspelling in Glasgow]I TOOK THIS PICTURE WITH MY CAMERA-PHONE FROM THE UPSTAIRS OF MY BUS THIS MORNING, AND HAD TO SHARE IT WITH YOU ALL.

As you can see (please click on the image to enlarge), there are several windows completely covered with posters.  On one of them is the word “Profession”, but it is misspelled, “Proffesion“.

Other words appear in the series, on other windows, for example, “Legal” and “Council” as shown here in this snapshot.

Things are getting worse when people can put a lot of thought, time and effort into creating a message that is so prominently visible to thousands of bus passengers every day, yet which (instead of getting their point across effectively), manages to annoy and confuse!

Constructive Criticism

[Picture of spelling mistake on van livery]I WAS AMAZED TO SEE A SPELLING MISTAKE ON A VAN LIVERY.

I just had to snap a picture with my camera-phone for your delectation.

[Please click on the image to enlarge, as always]

An hand-written sign containing a spelling error is bad enough, and something printed with an error is unforgivable (especially when it is an advert), but the worst possible instance has to be to have a mistake on your van.

A van is a mobile advert — that is the whole point of livery — and because it is a mobile advert, it has to be minimal and accurate.

All the information on this van is of crucial importance to getting business.  One cannot afford to get the web site URL wrong, have an error in the e-mail address, or put on the wrong telephone or fax numbers.

In this example, instead of “construction”, they have “constructuion”, so on the one hand, it may be argued that the reader (and prospective customer) would know what was meant — but it could equally well be argued that things are getting worse and that this company are simply careless — they actually do construction, “construction” forms part of the company name — the one they registered at Companies House, and “construction” is spelled correctly elsewhere on the van!

Deary me! Can’t we do better than that?

Reversing Sponsorship

WE ALL KNOW THAT RUGBY SPONSORSHIP BY RBS WAS AT RISK BECAUSE OF THE CREDIT CRUNCH AND BAIL-OUT.

The story broke back in October 2008 (See Telegraph article here), however, RBS were reported in January 2009 to have continued with sponsoring the six nations’ rugby tournament for a further four years (according to Reuters’ on-line article here).

[Picture of reversed RBS 6 Nations' Rugby Poster in Shawlands]So what is going on with the advertising in the South Side?  Is this something to do with “The Goodwin effect”?

Click on the picture to enlarge — the poster is in a prime location, well lighted — but it’s been taken down and replaced outside-in.  What does it mean?  It certainly cannot be cheap!

Selling Ourselves

English Tourist Board approved London Ad 2008

TO SEE OURSELVES AS OTHERS SEE US…

This is how the Capital of the UK is being sold abroad just now. The worldwide advertising shows a shirtless, jean-wearing, white skinhead male, urinating into a china teacup. He has the St George’s Cross painted on his back, tattoos and he has pulled down his red trouser supports (braces or suspenders).

Now, apart from wondering what this means, what makes the tourist board believe that this image will generate a rush of tourists to London?

I am sorry to pee on their parade for I really do think that this ad will make people stay away! Mind you tea made with London’s hard water does take a bit like recycled sewage!

At the end of the day, though, things are getting worse when this sort of thing is acceptable as representing our country, history and culture. I personally find it offensive simply because it is gratuitous; there is really no need for anyone to be engaged in toilet activities on billboards – are they taking the piss?

Smells Fishy

Viagra to sell fish?THEY SAY THAT SEX SELLS — BUT THAT DOESN’T QUALIFY THE USE OF SEX IN SELLING ANYTHING.

There has been a long tradition of sexy advertising, and I have to say that most of it doesn’t bother me in the slightest. Maybe I have become case-hardened, numbed to it all over the years, the fact is I really am not such a prudish old frump that I can relate to Mary Whitehouse.

Ill judged thumb in viagra-fish billboardingHaving said that, I hate it when it crosses the line into bad taste (such as in Gutter Press of 13 March 2008), and now — look at the pictures of a street sign or sales board found at the fish market in Glasgow (as ever simply double click on the image to enlarge for a better view). It seems that the idea is to suggest that fish is better than “Viagra” — the well-known drug prescribed for men with sexual dysfunction. “Viagra — who needs it?”

However, it shows a grinning fisherman in a yellow hat and coat (sou’wester) in an amorous embrace with a grinning fish. He has rosy cheeks, either from exertion or embarrassment. The word “Viagra” is prominent and pointed at too. The position of the thumb is right about the word “Viagra”, and is quite easily taken for a penis. In fact I would go so far as to suggest that this is the intention!

So it would seem that the people behind this object were hoping to dupe the passer-by into reading the message by making it seem as if the sign was for Viagra to help give impotent men an erection. This is disgusting in itself, but the relationship of the man with the fish really has me lying awake at night now.

Contrary to the intention to sell fish as a rival to Viagra, I am now resolved never to buy fish again as a result of what lonely fishermen may have got up to on those long nights off shore with their enhanced sex drives.

Ill judged? You bet! Not fit for display on public streets where children can see it? Certainly! Another example of lowering standards and how things are getting worse? Absolutely!

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