Paris Seine

[Photo of mislabelled baguettes]THIS WAS SPOTTED IN A LOCAL GLASGOW CO-OP.

Click on the image to enlarge.

It’s a basket of Bread. Baguettes or French sticks.  However, the co-op is trying to compete with M&S and sell fancy food from around the world.

This must be the idea behind the label, it states:

Parisien baguette

Clearly, they meant the baguette to be from Paris, in which case it ought to have been labelled, Parisienne Baguette.

Things are getting worse when shops try to be cosmopolitan and fail, despite having Google available.

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Lidl & Aldi

[Picture of Lidl microscope]WHAT CAN’T YOU BUY IN LIDL AND ALDI?

Over the years I have seen entire motorcycle outfits and accessories, gardening gear, telescopes, keyboards and guitars, language courses, and more besides. It is always a surprise, and often amazing, so I thought I would share this with you all.

This is what sets these supermarkets aside from the others. They are just so bizarre. Click on the picture to enlarge the image.

The picture is of a MICROSCOPE. Yes – a real microscope – and for under thirty quid. It connects to a PC via USB, so this is serious stuff!  Note that it’s next to a child’s activity set!

 

Bearly-Believe-It

[Picture of Evil Build-a-Bear] I WAS IN A BUILD-A-BEAR SHOP RECENTLY, AND WAS GIVEN A FEW SURPRISES.

The first one to take my notice was a Build-a-Bear version of the evil genius, Darth Vader from Star Wars! Now I am not quite sure what it would mean for a child to select this bear from the others on offer. I may be an old fuddy-duddy, perhaps these days playing with the baddies is fashionable or popular.

Picture of a Wheelchair for a teddy bear]I then noticed that you could get your Build-a-Bear disabled! Yes; they do wheelchairs for the bears.

They also do spectacles and much more. It really is a revelation; I thought it was simply a shop that made and sold teddy bears and accessories.  Who knew?

It could be argued that a disabled child might like to have toys that were also disabled, but I am not so sure.[Picture of a teddy bear earing spectacles] I am not entirely convinced that able-bodied children would like to play with disabled toys, and if they were, it would certainly raise my eyebrows as much as if they wanted to cuddle up at night with Darth Vader. Call me old-fashioned, but I think things are still getting worse.

 

 

Leaf McDonalds

Mcdonald leafsPOOR SPELLING IS RIFE.

Things are getting worse. A walk around the city is always marred by signs and notices containing spelling errors and apostrophe abuse.

Bad education may explain hand-written errors, but we have always maintained that if a poster or notice is produced on a computer (irrespective of company size), it is not terribly difficult, nor too much to ask, to run a spell-check program.

When it comes to van livery, shop signage, and mass-produced marketing and advertising campaigns, then it is, we think, even more important to check and double check the work, especially if you are selling a service that claims to provide attention to detail. This site is full of examples where this has not happened.

With all this in mind, imagine getting it wrong on a grand scale — a large franchise’s make-over for all it’s branches. Something rolled-out across the country.

Imagine a place that attracts children, families, and which is trying to educate in its very décor.  This is happening with McDonalds.

Click on the image above to enlarge.

Looking at a pillar in a local restaurant, it is clear that McDonalds are trying to educate customers about their ingredients and philosophy. Note how they spell LEAVES.

Yes, they have a spelling mistake — “leafs”.

This fact was brought to my attention by a school child (aged about 7) who mentioned it to her mother.

Things are getting worse indeed.

Latest Computer Equipment?

[Picture of Picture Framer's Poster]I WAS AMUSED BY THIS POSTER FOR A PICTURE FRAMER.

According to the poster (click on image to enlarge), they have the latest computer equipment — which, unfortunately, they did not use in the creation of this poster.

It would have been so easy to use a spell-checker, but no.  They seem to have proof-read to some extent, because someone noticed that they got the telephone number wrong, “0142” instead of “0141”, this has been corrected by sticking on a “1” over the “2” on the glass covering the poster.

Look how they managed to spell “International” with just one “a”.

Once again, it begs the question, if they cannot pay attention to detail on their poster, what is their work going to be like? They want to work on your Limited Edition Prints and expensive work by International Artists — would you really trust them if they cannot get their own telephone number right?

Attention to Detail Missing

[Picture of van liverly]I WAS AMAZED TO SPOT A VAN WITH A SPELLING ERROR IN ITS LIVERY.

Ironically, the misspelled word was “Improvement”.

 

They managed to omit the letter “e”, to give “Improvment”

 

[Picture of van livery - close up]

This is quite an interesting van, there is an unnatural gap between the “I” and “mprovment”, and the phone number has a symbol that looks like a seven upside down – perhaps a four?

Attention to detail is everything if you do work, and if you want to get work from your advertising/ marketing (i.e. your van), the very least you could do would be to proof-read or spell-check the content. People may forgive the missing apostrophe, but an illegible phone number can be costly, and the inability to check the spelling of the most important and most prominent word is a sure-fire way to not get work.

 

 

Don’t Buy Condoms

[Poster about Free condoms]WE WERE INTERESTED TO DISCOVER THAT CONDOMS COST NOTHING IF YOU LIVE IN GLASGOW.

All you have to do is pop along and pick up as many as you need. No questions asked. This seems to be an endeavour to reduce teenage pregnancy and sexually transmitted diseases.

[close up of condom poster - with information]What we found more interesting is that the posters for this are located in Gents’ toilets in pubs and restaurants – next to condom dispensing machines! (see also this post)

From what we have heard, chaps would still rather pay a few quid to get dispensed condoms in a toilet than get free ones – and this is a great surprise to us.

We always assumed that men would fall into two camps, those who use condoms and those who refuse to. It had not occurred to us that the condom user camp would be divided into those who would rather buy them and those who like freebies!

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