Leaf McDonalds

Mcdonald leafsPOOR SPELLING IS RIFE.

Things are getting worse. A walk around the city is always marred by signs and notices containing spelling errors and apostrophe abuse.

Bad education may explain hand-written errors, but we have always maintained that if a poster or notice is produced on a computer (irrespective of company size), it is not terribly difficult, nor too much to ask, to run a spell-check program.

When it comes to van livery, shop signage, and mass-produced marketing and advertising campaigns, then it is, we think, even more important to check and double check the work, especially if you are selling a service that claims to provide attention to detail. This site is full of examples where this has not happened.

With all this in mind, imagine getting it wrong on a grand scale — a large franchise’s make-over for all it’s branches. Something rolled-out across the country.

Imagine a place that attracts children, families, and which is trying to educate in its very décor.  This is happening with McDonalds.

Click on the image above to enlarge.

Looking at a pillar in a local restaurant, it is clear that McDonalds are trying to educate customers about their ingredients and philosophy. Note how they spell LEAVES.

Yes, they have a spelling mistake — “leafs”.

This fact was brought to my attention by a school child (aged about 7) who mentioned it to her mother.

Things are getting worse indeed.

Latest Computer Equipment?

[Picture of Picture Framer's Poster]I WAS AMUSED BY THIS POSTER FOR A PICTURE FRAMER.

According to the poster (click on image to enlarge), they have the latest computer equipment — which, unfortunately, they did not use in the creation of this poster.

It would have been so easy to use a spell-checker, but no.  They seem to have proof-read to some extent, because someone noticed that they got the telephone number wrong, “0142” instead of “0141”, this has been corrected by sticking on a “1” over the “2” on the glass covering the poster.

Look how they managed to spell “International” with just one “a”.

Once again, it begs the question, if they cannot pay attention to detail on their poster, what is their work going to be like? They want to work on your Limited Edition Prints and expensive work by International Artists — would you really trust them if they cannot get their own telephone number right?

Strange Place to Have a Door

20121008dpyjamasMAGAZINE HEADLINES ARE GETTING WORSE.

Click on image to enlarge.

This magazine states:

“ALEX SMASHED DOWN
THE DOOR IN HIS PYJAMAS”

I have never heard of anyone having a door in their pyjamas, let alone smashing it down. This is a “World Exclusive”.  I fear that this glamorises domestic violence (or at the very least, normalises it). I cannot see what is to be gained by leading with this story; it cannot be good for anyone reading about it or involved in it.

The fact that he smashed down a door is enough, the added detail of being in his pyjamas is irrelevant – but it serves to just lower the tone that extra notch, it is the same as the choice of the word “Frolicked” or the term “Breakdown”.

This poor couple are going through a rough, tough time. They are not really celebrities, but they are not “ordinary” people either. It is such a shame that their financial security depends on having their ups and downs displayed on trash magazine covers.

Yes, Things Are getting Worse.

Way of Life

[Picture of fan heater]I WAS TAKEN ABACK BY THE DISCOVERY OF A FAN HEATER IN MY LOCAL SHOPS.

It showed a fan heater, but described it as a “Way of Life”.

“It’s a way of Life”  [click on image to enlarge]

Since when has using an electric fan heater a “way of life”?

Really? This item is a consumer lifestyle choice? Ooo Things are really getting worse indeed.

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