Ironically, the misspelled word was “Improvement”.
They managed to omit the letter “e”, to give “Improvment”
This is quite an interesting van, there is an unnatural gap between the “I” and “mprovment”, and the phone number has a symbol that looks like a seven upside down – perhaps a four?
Attention to detail is everything if you do work, and if you want to get work from your advertising/ marketing (i.e. your van), the very least you could do would be to proof-read or spell-check the content. People may forgive the missing apostrophe, but an illegible phone number can be costly, and the inability to check the spelling of the most important and most prominent word is a sure-fire way to not get work.