Aimed at Bolt

[Picture of Billboard from Durex]AS OLYMPICS FEVER GRIPS US, I WAS SENT THIS PICTURE OF A BILLBOARD.

It appears to show the Olympic rings, but they are actually contraceptives called “Performa” by the company, Durex.

The tagline reads:

Bolt – Not every man wants to be the fastest in the world

Usain Bolt is the fastest male runner in the world, and I suppose one could take this as a light-hearted joke, but I have trouble with it.  They are not official sponsors of the games as far as I can tell.

It seems to me that they are abusing the Olympic rings, and indeed the name of an athlete to promote something that has nothing to do with sport.I don’t even get the joke angle — how does using a condom slow you down? I can only imagine that the act of finding the condoms, unwrapping and putting it on is a damper on the heat of the moment. What a great advertising concept — our products disrupt your foreplay and takes the “pan off the boil” so that you have to basically start the passionate build up all over again. Heaven help the advertising industry!

Things are definitely getting worse when anything can jump on the Olympic bandwagon. I bet the Olympic rings would attract young children to read this ad – and then ask questions. Thanks Durex – maybe it’s the fault of parents for having children instead of using your product.

All Dutch To Me

[photo of chines menu]I WAS BROWSING RESTAURANT STREET MENUS FOR LUNCH RECENTLY WHEN I CAME ACROSS THIS HELPFUL ITEM.

Yes; it is in in Chinese (I think).  The prices are Pounds Sterling, the restaurant is in Glasgow City Centre, but that is about all I can say. Click on the image to enlarge.

I decided not to have lunch there, it seemed very likely that they would not speak English.

Things are getting worse when restaurants in the United Kingdom can be so discriminatory as to exclude natives of the United Kingdom in this way.

Greek Island of Theate

[Picture of sign in Travel Agents]IN A LOCAL TRAVEL AGENT’S WINDOW, I SPOTTED THIS ITEM.

Click on picture to enlarge.

It is headed:

THEATE BREAK

Now, there are many exotic destination in travel agent’s window that I have never heard of, so I just assumed that Theate was one of them. Possibly one of the Greek Islands?

It was only when I saw that it involved a musical in the Playhouse in Edinburgh that I realised that they had not proof-read the sign before putting it on public display in the shop window. It clearly ought to have been “Theatre” not “Theate”.

I wonder how many people scanned over Theate, and thought, like me, it was somewhere exotic and foreign – perhaps they were looking for a cheap UK break. Can a spelling error be more costly? I wonder.

You Are!

[picture of sign in Ketchups]I WAS SENT THIS PICTURE OF A SIGN IN A LOCAL BAR/ RESTAURANT*

Click on the image to enlarge.

The item that stands out for me is:

THINK
YOUR
MAN
ENOUGH?

Clearly, this ought to be “You’re” as in Think you are man enough?”. I hate to see mistakes of this nature.  They have gone to the trouble of getting this sign hand-painted, but just because it wasn’t done on a computer with a spellcheck feature, doesn’t mean it can’t be proof-read.

Things are getting worse when it’s considered acceptable to put up signs with mistakes and bad English.

*Thanks to Peter for the picture

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