Exploiting Natural Dyslexia

[Picture of shop poster]THE WAY THE MIND WORKS MEANS THAT YOU CAN BE UNCONSCIOUSLY EXPLOITED.

You don’t have to be officially dyslexic to read clothing as closing if the font is narrow and the context is a shop’s sale. These are austere times, and many shops are actually closing down.

I think anyone would be forgiven for thinking the poster said CLOSING DOWN SALE. What do you think?

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