I would suspect that most shoppers would expect basic British Cheddar to be the most popular and therefore the cheapest cheese. This would be the staple cheese, the stuff of lunchtime sandwiches, packed lunches for the children, and family snacks in the evening.
These same people would expect imported cheese to be more expensive. Fancy French cheese, such as Camembert and Brie would be thought-of as an expensive treat. Well, think again; here’re the prices from the supermarket shelves.
|£11.50||Cathedral City Lighter Slices|
|£10.35||Galloway grated cheddar cheese|
|£7.52||Tesco British Medium Cheddar|
|£7.03||Mclelland’s seriously strong cheddar|
I did a pop quiz around my friends, family and acquaintances, and there was genuine surprise. Many cheeses from all over the world are cheaper than what we consider to be bog standard house cheese.
The moral of this story is not just to shop around to get what you buy cheaper, but to question what you think is cheap in the first place. If you could find an everyday sandwich cheese that was cheaper than cheddar, yet tastier and more exotic, why would you stick with cheddar?