New Chocolate Marketing

IN A LOCAL SUPERMARKET I WAS SURPRISED BY THE NEW CHOCOLATE MARKETING APPROACH.

I couldn’t help myself from taking a snap on my cameraphone. Click on image to enlarge.

The top shelf, from the left has:

• Emergency Chocolate
• Bochox
• Girth Control
• 50% hers (Marital Bliss Bar)

They have got the packaging spot on, making the Bochox look like Botox, and I have to say, it made me laugh.

But then, things are getting worse when we need to find a way to sell us chocolate! Is it really necessary?