It shows a group of children, in a “before and after” scenario. The Before has all four kids in red hooded tops with white masks. The one below is clearly meant to be the same chaps without masks… except one of them definitely wants to keep his true identity top secret.
Click image to enlarge.
Perhaps his family are on a witness protection program? Or maybe he looks like that in real like (and that is NO mask)? Will we ever find out?