Elephant Saving Kitchen Paper

[Picture of Kitchen Roll that saves elephants]I WAS STOPPED DEAD IN MY TRACKS BY THE CLAIMS ON THIS PRODUCT IN MY LOCAL SUPERMARKET.

It states that — by simply buying their kitchen roll — you could save African Elephants!

No one wants to harm African elephants, which is (by implication) what you would be doing by either buying some other brand of kitchen roll, or simply by not buying this Thirst Pockets brand of kitchen roll.

Things are getting bad when the future of African elephants lies in the balance and depends on you  and your shopping decisions.

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