Ouch, Ook, Heck

[Picture of Breast Cancer poster]I WAS CONFUSED BY A WOMEN’S HEALTH POSTER I SAW RECENTLY.

I think it was supposed to be a play on the phrase, Tender Loving Care, often abbreviated to TLC.

The poster designers then changed it to read, Touch, Look, Check as a way to remember how to check breasts for lumps. However, due to the choice of font and the colour scheme, what stood out was “Ouch, Ook, Heck” — which, strangely, may be more realistic than the designers intended.

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