Scary Quotes

[Picture of Sign misusing quotation marks]I WAS SENT THIS PICTURE BY E-MAIL.

It shows very well how inverted commas can change the meaning. Click on the picture to enlarge (as ever).

It states:

Please enjoy our “Safe” and “Comfortable” flight

Just the other day, I spotted a very similar thing on the side of a business van.  Naturally I snapped a picture.  As you can see, the meaning is completely changed — and this cannot be what the business intended… can it?

[Picture of van ]

Providing Services to the highest levels is “Our Priority”. Indeed. Things are getting worse when businesses are sarcastic about their poor quality service.

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