Lidl Logic

[Picture of silly lamp bulb offer]I WAS AMAZED AT A POSTER FOR LAMPS  SPOTTED IN A LOCAL SUPERMARKET.

Double left click on the image to enlarge — as ever

In case you cannot see the picture, it states:

Philips
Energy Saving
Light Bulb
* Bayonet Cap
*Screw Cap
49p each.

Under this, on a yellow background, it states:

5 for 50p

Now, this is pretty amazing when you stop to think about it; one costs 49p, but FIVE  costs just ONE PENNY more!  Who on Earth would ever buy just one?

Things are getting worse when a shop will allow someone to buy a single lamp at a comparatively extortionate price — why couldn’t the shop just sell the lamps for 10p each and be done with it? People who just need one could buy just one, and people who want 5 could get 5, and everyone pays the same price. It’s not rocket science.

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