On this site we often point out public signs that have errors. This is because we feel that public signs, menus, notices and so forth should be checked for simple mistakes.
However, a company image goes beyond spelling and grammar, which is why we have shown some dubious logos (such as “Don’t Be Alarmed“).
Now, imagine a company that has only three main features (selling points) … (1) a van, (2) the spacial skills to know if and how things will fit ahead of time, and (3) how much care and attention to detail you have.
Imagine the livery of the van — what message would you be trying to get across?
You would probably want a van that looks clean, well-cared-for, professional, sturdy and which advertises with an office address, perhaps a logo, and a tag line.
Well, imagine now what we thought when we saw this van recently (see picture — click to enlarge).
Yes, things are getting worse when they cannot see ahead, when they cannot fit all the letters of the word across the van!