Reversing Sponsorship

WE ALL KNOW THAT RUGBY SPONSORSHIP BY RBS WAS AT RISK BECAUSE OF THE CREDIT CRUNCH AND BAIL-OUT.

The story broke back in October 2008 (See Telegraph article here), however, RBS were reported in January 2009 to have continued with sponsoring the six nations’ rugby tournament for a further four years (according to Reuters’ on-line article here).

[Picture of reversed RBS 6 Nations' Rugby Poster in Shawlands]So what is going on with the advertising in the South Side?  Is this something to do with “The Goodwin effect”?

Click on the picture to enlarge — the poster is in a prime location, well lighted — but it’s been taken down and replaced outside-in.  What does it mean?  It certainly cannot be cheap!

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