Cheeky Service Boast?

[Picture close up of rental van cheeky boast]I COULD BARELY BELIEVE ME EYES WHEN I SPOTTED THIS RENTAL VAN.

I took a picture (Double Click on the images to enlarge). Things are definitely getting worse when companies think that cheeky service is a good thing!  This firm clearly believe that it is a good selling point, and that customers out there must be eager to experience some cheek and impertinence!

[Picture of rental van cheeky boast]

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