Not so long ago we were occupied in hunting them down for their years of illegal and excessive charges and fees, and we got refunds galore until the pre-trial freeze.
Then some banks tried to be rotters — saying they would charge us to have a current account — while others tried to be warm and cuddly.
Now we have the credit crunch and the financial system is in turmoil!
So I thought it would be nice ot have a reminder of when (only a few months ago) some banks were trying to be customer friendly…
From a web site called Influx insights, an article on Barclay’s Bank showed that they were trying to rebrand to get rid of the old ways — and this even extended to language.
For example, instead of ATMs, they would use “Hole in the Wall”.
This was announced on the Barclay’s web site with their marketing director’s quote:
“Banks have for a long time come across as unfriendly simply by the way they communicate to customers. The chain on the pen sums up the relationship banks have had with their customers for too long — basically we don’t trust you to leave this pen behind after you use it, yet we expect you to entrust us with your life savings. It’s about time we redressed the balance and made ourselves part of the twenty first century – and a free pen is a small gesture to show customers we value their custom.”
“Equally we will be using language that everyone knows and understands. Instead of having signs saying ‘Customer Service’, we will be replacing them with ones that simply say ‘Can I Help’. That awful acronym ATM will also go, to be replaced by words like ‘Hole in the Wall’, after all I don’t know anyone in Manchester who goes to an ATM to get money out, but I know a fair few who pop off to the Hole in the Wall. Overall, this use of simple, accessible language will complement our main work which involves offering great value for money to our customers.”
Ah, pity we have the present problem.
While we are on the topic, what ought we to do about it?
We were e-mailed this, so I cannot give credit to the original website, and we ask that you please accept our apologies for the “bad word” used in this graphic. Remember to double-click on the image to open it in a larger format for easier reading.
This is a common-or-garden variety decision grid. The rows are options outwith your control, the columns are decisions you have the power to make, the intersection of row and column is an outcome.
I think it is obvious that the best thing to do is to withdraw all your savings, investments and pension immediately. You heard it here first!
Best of luck!