That is why I was surprised to see a toilet seat in Woolworth’s labelled as “White Effect Wooden Toilet Seat”. Click on picture to enlarge.
This naturally begs the question, what is it if it is NOT white? Is “white effect” similar to “white”? Will customers say “No, I don’t want a white one, I’d rather take a white EFFECT one”.
I was then advised that they cannot describe anything as being “white” in case it is misconstrued as being racist! The best they can muster is the effect of being white, without actually being white — just as they have black effect items. Deary deary me; things are definitely getting worse!