Soft in the Head

[Picture of laundry steam iron]HARD WATER IS APTLY NAMED; LIFE IS VERY HARD FOR PEOPLE LIVING IN HARD WATER AREAS, SUCH AS LONDON.

Those poor folk have a problem getting a lather in the bath, and it is a real challenge to get clothes clean. Central heating furs up. Toilet cisterns and kettles soon fill up with mineral deposits, so tea and coffee taste strange — and no-one drinks from the tap!

[Picture of a dishwasher] [Picture of a car battery] [Picture of coffee maker]

As a result, these unfortunate people have to buy bottled water to drink. Because most of the UK’s population lives in hard water areas, the big chain stores cater for them by selling bottled water, water for car batteries, water for ironing, and other things like salt for dishwashers and products that attack lime scale.

[Picture of Limescale Remover] [Picture of dishawsher salt] [Picture of dishwasher salt]

It is perhaps no surprise that national TV advertising is chock-full of products aimed at making a hard life easier. What is surprising, though, is that the power of advertising is so strong that Scottish people are buying these products, even though they don’t have to!

[Picture of water for ironing at Tesco]I have seen — with my own eyes — people buying bottled water at the supermarket — water to drink! Water that is of poorer quality, officially, than the water running out of their Glaswegian taps!

Look around at the shelf space given over to products that we do not need here in Glasgow — limescale remover? (yet people buy it). We do not need to put salt in our dishwasher, we can fill our car battery straight from the tap, we get a good lather in the bath, so we do not need special shampoos and bubble baths (and we can use less)! Laundry is a cinch — we can use steam irons, filled straight from the tap, laundry powder? — we can wash at 30 degrees using the cheapest make of soap powder on the market. We can buy the cheapest brands of toilet cleaner, we don’t need to dose our central heating, and we have no bother with kettles or septic tanks.

Life is easy in a soft water area as a result. If only more Scots, and more Glaswegians, knew just and appreciated how important this resource is, how cheap and easy it is to live here.

Then again, there are a lot of dafties who see the adverts and go buy water to do the ironing! Jings!

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5 Responses to “Soft in the Head”

  1. Gullibles Travails Says:

    From: The Guardian, Saturday March 20 2004
    First, Coca-Cola’s new brand of “pure” bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its “highly sophisticated purification process”, based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.

    Yesterday, just when executives in charge of a £7m marketing push for the product must have felt it could get no worse, it did precisely that.

    The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.
    http://www.guardian.co.uk/business/2004/mar/20/medicineandhealth.lifeandhealth

  2. Keir Docherty Says:

    Bottled water ‘a waste of money’, Thursday, 3 May, 2001, 03:50 GMT 04:50 UK, http://news.bbc.co.uk/1/hi/world/europe/1309841.stm

    Research commissioned by a Swiss-based conservation group indicates that bottled water is often no healthier or safer to drink than tap water.

    The World Wide Fund for Nature argues strongly that bottled water is not only environmentally unfriendly but also a waste of money

  3. Margaret Rathey Says:

    Is it unethical to drink bottled water? VOTE Now at the BBC site…

    The UK spends nearly £2 billion a year on bottled water, two hundred times more than in the 1970s.

    Producing and transporting a litre of bottled water can create up to six hundred times as much greenhouse gas as getting a litre of water from the tap.

    The environment minister, Phil Woolas claims it is ‘morally unacceptable’ to buy bottled water when we have clean water in the tap.

  4. Telegraph Reader Says:

    Drinking bottled water should be made as unfashionable as smoking, according to a government adviser.

    “We have to make people think that it’s unfashionable just as we have with smoking. We need a similar campaign to convince people that this is wrong,” said Tim Lang, the Government’s naural resources commissioner.

    Bottled water generates up to 600 times more C02 than tap water
    Bottled water generates upto 600 times more CO2 than tap water

    Phil Woolas, the environment minister, added that the amount of money spent on mineral water “borders on being morally unacceptable”.

    Their comments come as new research shows that drinking a bottle of water has the same impact on the environment as driving a car for a kilometre. Conservation groups and water providers have started a campaign against the £2 billion industry.

    A BBC Panorama documentary, “Bottled Water: Who Needs It?”, to be broadcast tomorrow says that in terms of production, a litre bottle of Evian or Volvic generates up to 600 times more CO2 than a litre of tap water.
    Bottled water ‘is immoral’ Last Updated: 12:01am GMT 17/02/2008
    http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/02/17/eawater117.xml

  5. Derek McLean Says:

    I like my Glaswegian tap water. But you say bottled water is inferior to it? Where did you hear this?


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